The company stands out by possessing exclusive distribution rights for several leading global lubricant brands within Iraq, making it one of the most influential players in the local market. This exclusivity was not achieved by chance; it is the result of the trust that major international manufacturers have placed in the company’s capabilities and its commitment to representing their products with the highest standards of quality and reliability.
The company maintains strategic partnerships with reputable European, Asian, and American manufacturers, ensuring the import of products with strong international reputations in the automotive, heavy-equipment, industrial, and energy sectors. As a result of these partnerships, the company has become the official and sole distributor of several preferred brands trusted by dealers, technicians, and workshops across different provinces.
This exclusivity provides a significant competitive advantage, ensuring customers receive 100% genuine products accompanied by official quality certificates and technical support services. It also enables the company to control the supply chain, maintain consistent product quality, and offer competitive pricing compared to non-original products found in the market.
Thanks to this unique position of owning exclusive global brands, the company has succeeded in building strong customer trust, expanding its market share, and solidifying its reputation as a reliable partner for all lubricant needs throughout Iraq.
